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Festival One Day
Gestire la presenza digitale del più grande festival del Sud Italia significa fare una cosa sola: trasformare l’hype in movimento reale. Con One Day Festival abbiamo lavorato per costruire un racconto capace di attivare tutto ciò. facendo vivere il festival prima, durante e dopo l’evento. C’è ancora gente che ne sta parlando.
Contesto
Un evento che ogni anno riunisce più di 20.000 presenze, con 15 anni di storia e un’identità già fortissima nel panorama musicale. La sfida qui non era raccontarlo, ma amplificarlo nel posto giusto, TikTok, e trasformare l’interesse in conversione.
Insight
I festival non si vendono più con le line-up, ma con l’aspettativa. La vera leva non è solo “chi suona”, ma “cosa ti perderai se non ci sei”. Abbiamo lavorato su questo, trasformando ogni contenuto in un micro-trigger di FOMO.
Approccio creativo
Abbiamo costruito una strategia content-first pensata per performare anche in adv. Un format replicabile, riconoscibile e scalabile, ma mai ripetitivo: ogni video diventava un touchpoint diverso, mantenendo coerenza visiva e narrativa.Annuncio artisti, attivazione della community e contenuti progettati per stimolare interazione: il pubblico non è stato spettatore, ma parte del racconto.
Output
Il progetto si è sviluppato su due livelli principali:
-Content Strategy & Format Design: abbiamo ideato un format modulare pensato per sostenere sia la pubblicazione organica che la distribuzione paid, mantenendo alta la riconoscibilità.
- Artist Announcement & Community Activation: ogni contenuto annunciava artisti e allo stesso tempo apriva conversazioni, spingendo gli utenti a interagire nei commenti.
- Live Content Production: durante il festival abbiamo prodotto contenuti in tempo reale, cavalcando l’energia dell’evento e trasformandola in reach organica.
-Full Funnel Activation: ogni contenuto era progettato per accompagnare l’utente lungo tutto il percorso, dalla scoperta all’acquisto.
Risultati
Quando la strategia funziona, si vede sia nei numeri che nella realtà.
Evento sold out
5 milioni di utenti raggiunti
90.000 visite al profilo TikTok
21.000 visite al sito
Oltre ai numeri, il dato più rilevante è in questo caso la qualità della performance: contenuti capaci di generare attenzione, engagement e soprattutto azione, portando un evento dai social al sold out fisico. Seguiteci per altri consigli xx.
