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Red Bull
Entrare in un ecosistema come quello di Red Bull significa saper stare dentro una cultura, interpretarla, amplificarla nel modo giusto e mettere le ali,ovviamente. La presenza editoriale che abbiamo costruito con Lore Magazine si inserisce proprio in questa logica: trasformare eventi live e attivazioni di brand in contenuti capaci di generare conversazione, partecipazione e valore per la community.
Contesto
La sfida con Red Bull non era raccontare questi momenti dall’esterno, ma inserirsi in modo naturale dentro dinamiche già attive, rispettando i codici delle community e portando un punto di vista editoriale riconoscibile e nostro.
L’obiettivo era costruire una presenza capace di trasformare eventi ad alta intensità in contenuti nativi social-first.
Insight
Gaming, creator e live event funzionano come un unico organismo: veloce, continuo e soprattutto iper-social. In questo scenario, l’attenzione non si conquista con la copertura ma con la capacità di inserirsi nei momenti quando accadono, insomma carpe diem.
Approccio creativo
Abbiamo sviluppato un sistema comunicativo costruito per adattarsi ai diversi format Red Bull. Cooome abbiamo fatto? Lavorando su una grammatica live-first:
live coverage pensata per catturare il momento e restituirne l’energia
format intervista e role play per attivare creator e talent
contenuti social-native costruiti per le community gaming e streaming
recap e sintesi narrative per estendere la vita degli eventi oltre il live
integrazione totale nel flusso degli eventi, senza interromperlo ma diventandone parte
Output
I nostri contenuti sono pensati per inserirsi nei momenti chiave degli eventi e trasformarli in narrazione continua per le community.
Live Coverage & Editorial Presence: accesso diretto agli eventi con contenuti real-time costruiti attorno ai momenti chiave della community.
Creator Interaction Formats: interviste, role play e dinamiche narrative con streamer e talent per attivare contenuti ad alta partecipazione.
Social-first Video Production: formati verticali pensati per gaming audience e piattaforme ad alto engagement, con focus su ritmo e immersione.
Recap & Narrative Extension: contenuti di sintesi per mantenere vivo l’evento anche dopo la sua conclusione, trasformandolo in conversazione continua.
Risultati
Nel complesso delle attivazioni sviluppate all’interno dell’ecosistema Red Bull, i contenuti hanno generato una presenza editoriale continuativa ad alto impatto, con performance solide su reach, engagement e segnali di valore per la community, insomma: niente puppetta.
Performance complessiva attivazioni:
+624K reach totale complessiva su tutte le attivazioni
+13.8K like complessivi
+180 commenti totali + 1 commento di Lady Gaga
+300 repost complessivi
+1.000 salvataggi complessivi
Nel complesso, non singole performance isolate ma un sistema di contenuti coerente, capace di mantenere continuità e rilevanza attraverso eventi e format diversi.
Con Red Bull abbiamo costruito un sistema di contenuti capace di adattarsi a eventi diversi mantenendo sempre la stessa energia: quella delle community che lo abitano.
